From Frazzled to Focused: Eight Concrete Steps to Defining & Implementing a Great Marketing Automation Strategy

Building a marketing automation strategy can be overwhelming. There are so many unknowns and more marketing channels than I can count (Instagram, Facebook, offline, email, TV, print, direct mail, etc). Combined with the fact there are an ever growing number of products and services claiming to help, promising better ROI, more customers, better data management, etc and it can become mindbending.