This article is intended for people in the technology industry who find themselves needing to sell. I want to avoid the term “salesperson” because I don’t like thinking of people who are good at selling as “salespeople”. I prefer to believe that what makes them good at selling is that they know a lot about what they are talking about and whoever they are talking to trusts them to help construct the right solution. Then there isn’t really any selling that is required. …


There is a phenomenon I have observed frequently over the past 5 years that I felt compelled to write an article about. The purpose is to provide an explanation for software developers around the world about how they can improve their communication interactions with clients. The ability to communicate effectively and in a way that instills confidence in clients is just as important as technical skills especially in a quickly globalizing IT world.

I am going to share why this is the case and will also give a psychological explanation of what is often taking place in a client’s mind…


This is another one of those pieces of wisdom I learned after I turned 30 (so either I was dumb as rocks before or there is some upside that goes along with hair loss). In hindsight, it’s probably the most non-obvious, obvious thing I’ve ever learned. Simply put, “it’s better to just ask”. What I mean by this is if you don’t know the answer to something, it’s a lot smarter to just find someone who does and ask them rather than to try and reinvent the wheel on your own (although it turns out people really love trying to…


From Frazzled to Focused: Eight Concrete Steps to Defining & Implementing a Great Marketing Automation Strategy

Building a marketing automation strategy can be overwhelming. There are so many unknowns and more marketing channels than I can count (Instagram, Facebook, offline, email, TV, print, direct mail, etc). Combined with the fact there are an ever growing number of products and services claiming to help, promising better ROI, more customers, better data management, etc and it can become mindbending.

1) On a piece of paper (or in Google Diagrams), draw a prospective customer journey from left to right. On the left side…


This is an excerpt from a longer piece I wrote about three rapidly growing industries in the 2020s.

There were a few things I never thought I’d say as a 5 year old. One of them was that I find the senior living industry to be extremely interesting and dynamic. But here we are. 36, thinning hair, getting sunburns on the top of my head and burning the midnight oil thinking about senior living. Life is so unpredictable.

The silver tsunami is coming. There are already over 50 million people in the US over the age of 65 and that…


This is an excerpt from a longer piece I wrote about three rapidly growing industries in the 2020s.

Let me just start by saying I am LONG the global market for skilled labor. If I had a personal north star, this is it. Developing human capital is the oil of the 21st century. Not data. Data is cool too, but figuring out how to educate a billion more people in a highly pragmatic way so they are able to do the work needed in the “information economy” is the greatest value unlock of the next 10 years.

I have spent…


This is an excerpt from a longer piece I wrote about three rapidly growing industries in the 2020s.

I have secretly harbored a great deal of shame since my high school physics days for not having a strong grasp on how electricity and energy systems work. Physics was not intuitive for me but recently I bought an electric vehicle and it has been a powerful inspiration for me to start reading books/articles and watching videos about energy, electricity, motors, power plants, etc.

A few things are clear:

1) I am never going to become an electrical engineer.

2) Creating a…


I intended for this to be a short article about three different business growth areas that I am interested in and have spent some of the past year thinking about; Clean Energy, Global Labor Market, Senior Care. I had more enthusiasm bottled up than I realized so this article got a little bit longer than I had anticipated. I assume there are a lot of other people who, like me, are curious about a lot of topics but don’t have the time in their day to dedicate to each one of them. I hope this article can offer a gateway…


Humans tend to subconsciously distort information and sculpt it to fit their existing beliefs. Confronting one’s own cognitive biases is critical when starting a company.

Most startups begin with an idea and then follow a series of winding steps including user research, design, launching an MVP — all on a quest to find product-market fit. Each of these steps can produce a ton of feedback; UX data, surveys, engagement info, etc and it can come from a diverse set of people — customers, employees, investors, even family and friends. The difficulty comes when deciding what to do with all this…


“Bootstrapping vs Raising Capital” are the binary terms that many people view the continuum of fundraising options. In my many years of experience, this is a gross misunderstanding of what lies ahead for new founders. Money doesn’t usually fall from the pockets of the well informed investor like rain in a storm. A more likely title should be “you are going to be bootstrapping because most people won’t give you a lot of money for a long time.”. Not quite as appealing of a title? …

Charlie Lambropoulos

All things startup and technology. Founder of https://www.scrumlaunch.com— A product development studio for high growth startups and leading brands.

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